A Heritage of Craft, Reimagined for the Rebels of Today.
Wrist Rebels was born from a family group dedicated to fine jewelry and watchmaking called Daoro, established in 1979, with a legacy of tradition, expertise, and trust across various markets.
Building on this heritage and knowledge, we decided to open a new chapter: a digital space dedicated to micro and independent brands, carefully curated with the same rigor and passion that has guided us for generations.
Our mission is to bring the public exclusive pieces of accessible luxury that blend design, quality, and authenticity, all backed by a legacy that guarantees trust and excellence.
Wrist Rebels is more than a store, it’s a legacy redefined into a statement.
We search the world for microbrands that dare to stand apart: bold designs, uncompromising quality, and authentic stories that break away from convention. Because true style isn’t mass-produced; it’s carefully chosen.
Our Microbrand Selection Values
Curated with Precision
We handpick each microbrand through a meticulous vetting process that examines craftsmanship, design integrity, movement quality, and brand vision. Only the most compelling watchmakers make the cut.
Independent Makers, United by Craft
We champion brands that are independently owned and design-led creators who obsess over detail, innovate fearlessly, and manufacture with purpose, not volume.
Limited by Design, Not by Hype
We look beyond trends. Every brand we feature offers timepieces with limited production runs, ensuring exclusivity and a deeper connection between the wearer and the maker.
Stories Worth Wearing
Behind every microbrand is a narrative, a rebel spirit, a design philosophy, or a cultural influence. We select brands that bring a distinct voice to the wrist, not just a logo.
Read Our Testimonials
I’ve never owned a watch with this much personality. The Negroni is a totally badass. Loved buying from WR, fast shipping! great experience overall.
Felipe A
Very happy with my purchase. Super lightweight, super sleek. The D1 Milano Dot is my go-to daily watch now!
Bella K.
Props to Wrist Rebels for making the whole experience smooth and personal. This won’t be my last order.
Andre V.
The Dark Matter 5 is like wearing a mini spaceship on your wrist. Fast shipping and great service. Felt premium all the way.
Marcus J.
So happy with my new Scalegraph is pure vintage racing soul in a modern build.
